Pestle Analysis of Unilver UNILEVER REDEFINING STRATEGIES FOR A GLOBAL FUTU

Pestle Analysis of Unilver UNILEVER REDEFINING STRATEGIES FOR A GLOBAL FUTU

UNILEVER REDEFINING STRATEGIES FOR A GLOBAL FUTURE
Unilever illustrates many of the challenges faced in developing and
managing a global strategy.
Brand culling and underperformance
When Patrick Cescau took over as CEO of Unilever in 2005 the
company was still suffering from the shock of its first ever profit warning.
The previous CEO, Niall Fitzgerald, had developed a five-year ‘Path to

 

 

 

 
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