MKT 421 Week 5 Map the Supply Chain Paper

Select an industry.

Write a 700- to 1,050-word paper that
identifies each link in the supply chain and the purpose and value in each. For
example, if the shoe industry were to be chosen, the supply chain might look
something like:


  • plans
    the product mix

  • designs
    the shoes

  • determines
    the materials

  • makes
    the shoes

  • advertises
    the shoes

  • ships
    in bulk to middlemen


  • receives
    shipment from manufacturer

  • establishes
    relationships with retailers

  • extends
    credit to retailers

  • breaks
    down from bulk quantities to smaller cases

  • ships
    product to retailers


  • displays
    the shoes

  • advertises
    to drive consumers into the store

  • determines
    product selection

  • pays
    salespeople to help the consumer decide

  • processes
    the transaction

  • transfers
    possession to the consumer

Powered by