PRINT Company's Use of Information Sources.DOC

PRINT Company's Use of Information Sources

Write a paper analyzing the marketing information resources that your selected company likely uses and explain how the company uses them to build its marketing decision support systems and customer relationship management (CRM) environment.

Complete the following:

  • Identify and then analyze how your selected company uses marketing information resources.

  • Apply theories, models, and practices of marketing to explain how the company uses information resources to build its marketing decision support systems and customer relationship management (CRM) environment. In other words, strategy is not built nor decisions made in a haphazard manner; the identification and analysis of how your selected company uses information resources will help you see the overall system of information and inputs that support decision making and strategy building.

  • Assess how technology adds value to the marketing process as it applies to your selected company, including understanding market decision support systems and customer relationship management (CRM) strategies.


Additional Requirements


  • Written communication: Written communication should be free of errors that detract from the overall message.

  • APA formatting: Your essay should be formatted according to APA (6th edition) style and formatting.

  • Length: 3–5 typed and double-spaced pages.

  • Font and font size: Times New Roman, 12 point.

  • Research: Use a minimum of six credible sources, either from the Capella University Library or marketplace resources.


 
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