MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct.DOCX

MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct

Dell Direct and Not-So-Direct

Page 517-518. Read the case and answer these questions in your analysis.

  • Is Dell using intensive, selective or exclusive distribution for its market coverage?

  • How does dell's preference for direct channels affect its decisions about physical distribution

  • ¬†What issues in channel conflict might arise from Dell's current distribution arrangements?

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