MKT 421 Week 3 Marketing, Ch. 10: Developing New Products and Services

MKT 421 Week 3 Marketing, Ch. 10: Developing New Products and Services

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 MKT 421 Week 3 Marketing, Ch. 10: Developing New Products and Services
 

Consider the following as you read:

 

 

 

In your opinion, which of the seven stages in the new product development process is most important and what reasoning led you to your conclusion?
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