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ENG 135 Week 1 Fundamentals of Business Communication Email Announcement

Imagine the following scenario:

You are planning a series of trainings for your team of employees on best practices in workplace communication. Your first step is to send out an email highlighting the topics of your upcoming series of trainings.

Write a 350- to 700-word message directed at your employees that discusses the topics to be covered in the upcoming trainings.

Apply the fundamentals of the three-step writing process as you write your message.

Include a brief synopsis of the following topics as a part of your message:




How business communication differs from informal or personal communication


Considerations for intercultural communication in the business environment


How ethics applies to business communication


How social media and other digital technologies shape business communication


How to plan, while incorporating ethics, as a part of the three-step writing process


Submit your assignment using the Assignment Files tab.





ENG 135 Week 2 Communicating in the Workplace Blog Entry

Write a 700- to 1,050-word blog entry on either PhoenixConnect or another blogging platform of your choice. Imagine the blog is directed to an audience of business colleagues and peers in your industry.

Include the following in your blog entry:




A discussion of a time where you were a victim of information overload during a business presentation and how the presenter could have restructured the presentation to avoid the overload situation.  If you do not have an example to draw from, discuss “how to” techniques used to prevent information overload.


A discussion on how the design elements of consistency, balance, restraint, and detail are even more crucial in an electronic or mobile setting


A discussion of your current proofreading process, and what tools and strategies you may employ from the text to improve your overall proofreading process


An application of best practices for adapting to your audience using best standards in business communication


An examination of best practices for interpersonal communication and listening when working with a team in a business setting, and how these skills are necessary for creating effective presentations


Submit the text of your blog as a Microsoft Word document using the Assignment Files tab. Also include a link to your blog entry.

Note: To create a blog in PhoenixConnect log onto PhoenixConnect and click on your personal profile. From the top navigation, select Content, then scroll down on the right-hand side to Blog Posts.  From here, click create a personal blog, or write a blog post if you have already created a personal blog.





ENG 135 Week 3 Case Study: Crafting a Negative Employment Message

Resource: Week 3 Case Study document

Select one of the scenarios in the Case Study document and write a 350- to 700-word negative message to the stated audience, employing the strategies learned in Ch. 8. Make sure to include the following in your message:




Discussion of the channel(s) or media with which the message would be ultimately communicated to the affected group(s), as well as the timing of distribution through these channels/media.


Apply appropriate APA formatting. Make sure to have a title page and reference page.

Submit your message and channel analysis as a Microsoft® Word document using the Assignment Files tab.





ENG 135 Week 3 Identifying Types of Persuasive Appeals

Locate an online advertisement or persuasive message that is five minutes in length or less.

Write a 350- to 700-word analysis of the types of persuasive appeals used in the advertisement or message.  Are faulty logical appeals being employed? How do you know? Be sure to provide a valid URL for the message as part of your Reference(s) page.

Include the following in your analysis:




A description of the content of the message


A description of the persuasive techniques being employed


An evaluation of the message’s call to action and whether or not it effectively motivates the viewer or listener to act upon the message


Submit your analysis as an APA-formatted Microsoft® Word document to the Assignment Files tab.





ENG 135 Week 4 Elements of Longer Messages: Report Analysis

Research and select a report from a Fortune 500 company, either online or in the online University Library.

Write a 700- to 1,050-word analysis of the report that includes the following:




An identification of the report type and how it differs from the other primary report types


A description of how the three-step writing process is evident in the report


Submit your assignment as an APA-formatted Microsoft® Word document using the Assignment Files tab.





ENG 135 Week 5 Correcting Résumé Problems

Resource: Example Résumé

Review the example résumé document. Using the track changes functionality in Microsoft®Word, correct and develop the document to transform it to a functional résumé.

Submit your assignment using the Assignment Files tab.





ENG 135 Week 5 Report Analysis Presentation

Building on the Report Analysis you completed in Week 4, create a 10- to 12-slide PowerPoint® presentation of your analysis and recommendations.

Include the following in your presentation:




Effective visuals and design consistency as well as descriptions of these components as they apply to presentations and reports


Discussion of the best practices for oral and online presentations


Include detailed speaker notes.




For Local Campus students, these are 10- to 15-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.


For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with notes.


Submit your presentation using the Assignment Files tab.
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