MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations

MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations
 

Consider the following as you read:

 

 

 

What are the advantages and disadvantages of sales promotions and public relations?
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