MKT 421 Week 1 Favorite Brand Paper

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MKT 421 Week 1 Favorite Brand Paper


Write a 700- to 1,050-word paper in which you identify your
favorite brand and explain why it is your favorite. In the paper you should do
the following:

§  Identify
a brand about which you are passionate.

§  Explain a
minimum of three reasons why you are passionate about this brand.

§  Respond
to the following questions:

§  Is the
company successful in building loyal customer relationships across different

§  Why or
why not?

§  Identify
at least two other competitors in the same industry, and explain why you prefer
your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.
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