MBA 6024 Unit 4 Assignment 1 External Analysis.DOCX

MBA 6024 Unit 4 Assignment 1 External Analysis

Assignment Overview

You will use two external analysis frameworks, PEST and Porter's Five Forces Model, to support a 4–6 page summary report of the external environment and industry influences that could impact the strategy of your selected firm (Ford, Proctor and Gamble, or Virgin Group).

Competency 1 – Apply strategic theories, models and tools to distinguish an organization's strategy.

Explain the key findings from PEST analysis.

Explain the key findings from Five Forces analysis.

Summarize the key finds for both strategic models.

Competency 3 – Analyze the strategic fit of the goals and values of the organization.

Recommend organizational strategies for leadership based on the external analysis.

Competency 7 – Communicate in a manner that is professional and consistent with expectations for members of the business professions.

Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional.

Assignment Preparation

For this assignment, review the organization and the industry before applying the strategic models below to your selected firm. You will need at least five current, scholarly or professional resources to complete this assignment. Follow these steps:

Complete a PEST analysis for the selected firm. Be sure that this is based on research of the organization, not conjecture or opinion.Complete Porter's Five Forces Model for the selected firm. Pay particular attention to the relationships of elements from both models.

Assignment Requirements

Using the results from both PEST and Porter's Five Forces models, write a 4-6 page executive briefing report to organizational leadership that outlines the key findings for an external analysis of environmental and industry influences that could impact the strategy of your selected firm. An Executive Briefing Report template is available in the Assignment Resources. Support your report with at least five academic resources and include the following:

  • Title with introduction.

  • An explanation of key findings from PEST analysis.

  • An explanation of key findings from Five Forces analysis.

  • A summary of key findings/results for both models.

  • Recommendations for leadership as a result of your external analysis.

  • Reference page. Note: Title and reference pages are NOT counted in the overall page count.

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