MKT 445 Entire Course

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MKT 445 Entire Course Link
https://uopcourses.com/category/mkt-445/
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MKT 445 Week 1 Sales Function Paper

Resources: University Library,
Internet

Write a 700-to 1,050-word
paper using your own organization, or an organization of your choice, in which
you address the following:


  • Discuss how
    nonsales business functions affect the sales function for the
    organization.

  • Discuss, and
    provide examples, of how the sales functions of your selected organization
    are affected by other nonsales business activities.

  • Discuss how
    all of the functions within an organization work toward meeting the
    organization’s strategic objectives.



Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

 

 

MKT 445 Week 2 Sales Plan: Phase One

You are the vice president of sales for the company of
the product or service that you selected. You have been asked to prepare a
sales plan for the CEO.

Resources: University Library, Internet

Select an existing product or service.

Obtain faculty approval of the product or service.

Write a 1,750-word minimum
sales plan report that is 6–10 pages in length including charts and data
graphs. In the sales plan report you must include the following:


  • Description
    of your selected product or service

  • Outline of
    where your product or service is in the product life cycle

  • Environmental
    scan

  • Situation
    analysis

  • SWOTT
    analysis



Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

 

 

MKT 445 Week 3 Sales Activities Paper
and Flowchart

Resources: University
Library, Internet

Write a
1,050- to 1,400-word paper in which you differentiate between the different
types of sales activities. Include a flowchart of the selling activities for
business-to-business sales, and a comparison of how business-to-business sales
differs from business-to-consumer sales. In your paper, you must include a
minimum of five selling activities, such as negotiation, lead generation, and
approach to the customer.

Format your
paper consistent with APA guidelines.

Click the
Assignment Files tab to submit your assignment.

 

 

MKT 445 Week 3 Sales Plan: Phase Two

Resources: Sales Plan: Phase One
paper, University Library, Internet

Utilize the organization and paper from Sale Plan: Phase One.

Write a 3,500-word minimum
sales plan report that includes 12–22 pages in length with charts and data
graphs. In the sales plan report you must include the following:


  • Executive
    summary

  • Description
    of your selected product or service from the previous week

  • Outline of
    where your product or service is in the product life cycle from the
    previous week

  • Environmental
    scan from the previous week

  • Situation
    analysis from the previous week

  • SWOTT
    analysis from the previous week

  • Sales goals:
    Marketing; sales potential; and sales forecast chart with assumptions

  • Strategic
    plan: Sales strategy and customer relationship strategy

  • Tactics

  • Budget in
    spreadsheet format

  • Measurement
    tools



Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

 

 

MKT 445 Week 4 Sales Management Paper

Resources: University Library,
Internet

Write a 1,050- to 1,400-word
paper in which you compare the different management techniques used to optimize
sales personnel performance. Address the following in your paper:


  • Identify a
    minimum of five management techniques including hiring, training, and
    motivating.

  • Include an
    analysis of the various sales management tools such as quotas, targets,
    call reports, and sales reports, used in your selected organization.

  • Include a
    description of who prepares these sales reports and how they relate to the
    sales plan.

  • Discuss how
    technology affects sales management in the chosen organization.



Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

 

 

MKT 445 Week 5 Sales Relationship Paper

Resources: Electronic
Reserve Readings, Internet, University Library

Research three
articles on the customer to sales relationship.

Write a
1,050- to 1,400-word paper in which you compare and contrast the cost of
customer retention versus customer acquisition. Explain the different types of
relationships for business-to-business and business-to-consumer in the presale
and postsale in terms of the decision to buy and customer retention.

Format your
paper consistent with APA guidelines.

Click the
Assignment Files tab to submit your assignment.

 

 

MKT 445 Week 5 Final Examination

Complete the final examination

 

 

MKT 445 Week 5 Sales Plan: Phase Three

You are the vice president of sales for the company of
the product or service that you selected. You have been asked to prepare a
sales plan for the CEO. You have learned that your product life cycle has changed.
Select a new product life cycle stage.

Resources: University Library, Internet

Use the product or service selected for the Week One Sales
Plan: Phase One paper.

Select a new product life cycle stage.

Write a 3,500-word minimum
revised sales plan that is 12-20 pages in length, including charts and data
graphs. Address the following in your revised sales plan:


  • Illustrate
    the changes to your product’s life cycle.

  • Outline what
    additions need to be made to your original sales plan.

  • Reassess the
    market environment and situation analysis assuming that several changes
    have occurred in the market.

  • Develop a
    plan for ongoing customer relationships and evaluate what incremental
    opportunities are available.

  • Identify
    sales performance measurement tools that enable you to gauge future
    performance.



Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.
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