6018 UNIT 5 Content.DOCX

6018 UNIT 5 Content

Introduction

Sometimes, a manager requires data that is not readily available, or is not in a form suitable to decision analysis. In this unit, you will consider what you might do in such a situation. You will address the types of business questions that might put you in this situation, the ethical issues involved in data gathering, and how a manager might collect data to address data-sparse situations. There are techniques and tools for gathering data where none has been collected before. Hence, qualitative analysis is an important tool for a successful manager to be able to use.

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Unit Resources

Required Resource

The following resource is required to complete the assessments in this course.

Reading

Library Article: The following reading is provided for you in the Capella University Library or linked directly in this course. To find library resources, use the Journal and Book Locator tool found on the library home page.

Suggested Resources

The following optional resources are provided to support you in completing each assessment. They provide helpful information about the topics in this unit. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.

Data Analysis Software

To complete the assessments in this course, you will need to perform complex statistical functions, such as regressions, histograms, analysis of variance (ANOVA), and t-tests. You are strongly encouraged to use a data analysis software tool, such as Microsoft Excel Analysis ToolPak or StatPlus:mac (for Mac users) to complete your assessments accurately.

Microsoft Excel Analysis ToolPak Activation for PC Users: The Microsoft Excel Analysis ToolPak is a specialized Excel add-on included in the standard Microsoft Office suite. If your Excel software meets the standard Capella University Computer Requirements, you will not need to purchase this software. However, you may need to activate the application before you can use it. Read the Analysis ToolPak Activation guide for step-by-step installation instructions. Note:These instructions are designed for Microsoft Office 2007. If you are using a different version of Microsoft Office, you can search the Microsoft Office Web site for version-specific activation instructions. Use the following search terms: Excel analysis ToolPak activation instructions (your version).
StatPlus: mac LE Download for Mac Users: StatPlus:mac is a statistical software tool from AnalystSoft, which is compatible with Excel 2008 and 2011. If you use a Mac and you do not already have this software installed, you can download a 30-day free trial version from AnalystSoft.
AnalystSoft, Inc. (2011). StatPlus:mac LE. Retrieved from http://www.analystsoft.com/en/products/statplusmacle/
Important Note:The free download available at AnalystSoft will be available for only 30 days. If necessary, you will probably be able to complete the assessments for the first three units of this course simply by using Excel. You may find it best to wait until Unit 4 or later to download this trial version.
Readings

Textbook:You may wish to refer to the How Do I Find Books? library guide to explore options for acquiring this resource free of charge, or you may wish to purchase it from your preferred retailer.

Capella University (Eds.). (2011). MBA6018 – Data analysis for business decisions [Custom textbook]. New York, NY: McGraw-Hill. ISBN: 9780697804624.
Note:This custom textbook is available for purchase from the Capella University Bookstore. It contains a selection of readings originally published by McGraw-Hill in other contexts.
Library Article: The following reading is provided for you in the Capella University Library or linked directly in this course. To find library resources, use the Journal and Book Locator tool found on the library home page.

Spicker, P. (2011). Ethical covert research. Sociology, 45(1), 118–133. Retrieved from http://soc.sagepub.com.library.capella.edu/content/45/1/118.full.pdf+html
Tutorial

VideoLectures:The following VideoLectures tutorial explains how to perform mixed methods research. Note: Use the URL from the citation below to access and complete this tutorial.

Onwuegbuzie, T. (Producer). (2009, August 7). Mixed methods research[Video]. Available from http://videolectures.net/ssmt09_onwuegbuzie_mmr
For an accessible version of this tutorial, click Transcript.
Multimedia

Click the links provided below to view the following multimedia pieces:

Qualitative Vs Quantitative. This animation provides an overview of qualitative and quantitative research and compares their different purposes and forms.
Qualitative, Quantitative, and Mixed Methods Comparison Table. This illustration provides an easy way to compare these three research methodologies, their purposes, data collected, data collection formats, and so on.
Course Library Guide

A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the MBA-FP6018 – Data Analysis for Business Decisions Library Guide to help direct your research.

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Questions to Consider

As you complete the assessment work in this unit, you may find it helpful to consider the questions below. You are encouraged to discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community, in order to deepen your understanding of the topics.

Refer to the "The Home Front: The Gofer Broker" article, assigned as a reading in your Unit Resources.

What business dilemma for real-estate agents do you see currently developing?
If you were to research this issue further, you might use a focus group (a panel of small individuals, commonly used in qualitative data research) for gathering insight. How would you decide on the composition of the focus group for this issue?
What other qualitative data collection methods might you consider?
What is the fundamental difference between qualitative and quantitative research?
Many people in upper management positions are more at ease with quantitative data than qualitative data. How might you persuade them to view qualitative data differently?
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[u05a1] Data Gathering and Analysis Assessment Description

Assessment Context

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Identify, organize, and assess data for use in business decisions.
Analyze ethical considerations in the collection and analysis of qualitative data to support business decision-making.
Competency 4: Assess the use of qualitative data to support business decision-making.
Develop a research question hierarchy to clarify the purpose of qualitative research.
Analyze different types of qualitative data collection and analysis methods.
Describe how different types of qualitative data collection and analysis methods support business decision-making and strategies.
Competency 6: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Assessment Instructions

For this assignment, you will examine the use of qualitative data for a business scenario.

Practical Application Scenario

Review the "The Home Front: The Gofer Broker" Wall Street Journal article from the Capella library (linked in the Assessment Resources). Address the following:

Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real-estate agents and their clients, and make a recommendation to your organization's leaders for addressing the growing demands on real-estate agents.

Develop a management-research question hierarchy for this endeavor.
How would you gather and assess qualitative data to support business decision-making? Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision-making and strategies.
What, if any, ethical issues should concern you in undertaking this initiative?
Compile your work into one Microsoft Word file, pasting in any tables or charts you may have used to support your statements.

 
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