MGT 401 Week 3 DQ 1

Having a clear vision of your expected customer base will increase your business' chances of success. By defining your target customers you can determine if there are enough potential customers for your business (in other words, whether there is enough demand for your products or services); you can tweak your business idea to better meet the needs of your potential customer base; you can tailor your products and services to better meet your customers' needs and desires; you can target your marketing efforts to reach your most promising prospects, and you can craft your marketing messages appropriately -- using the right tone, language, and attitude to appeal to your best prospects.
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