MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper

Consumer Decision-Making Process Paper

The consumer decision making process is used by marketers to make important marketing decisions. When a consumer decides to buy a product they follow through the course of realizing the problem, searching for information, evaluating the alternatives, choosing the product, and contemplating the purchase after it has been bought. Marketers can influence consumer’s actions by evaluating their decision making processes. Making sure that the consumer is satisfied with their purchase from the beginning to the end is highly effective in ensuring that the product is continually successful. Studies have shown that when a customer is unsatisfied with a product 91% of them will never buy from that company again (CustomerSatisfaction.com, 2009), so appraising the consumer decision making process, to promote customer satisfaction, is a necessary step within the marketing phase of a product.
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