Qualitative Analysis Resource Data Imports, Inc. is a company located in San Antonio, Texas....

Qualitative Analysis Resource

Data Imports, Inc. is a company located in San Antonio, Texas. Organizational leaders recently decided to consider a sweeping change initiative that will significantly change daily operations at the company.

In order to determine whether the time is right for this change, the company’s CEO, David Long, decided to collect some data. A sample of 12 people were identified as a focus group and asked to answer online interview questions (based on a survey from Cinte, 2006). Eight people responded.

Assignment Directions:

You work at Data Imports, Inc., and the CEO knows you are pursuing your doctorate degree. He has asked you to perform a qualitative analysis on the data collected from the eight participants.

Perform the following tasks to complete the analysis.

1 Code the data: To analyze the data, you must first identify categories or themes that appear in the data. To accomplish this, do the following:

a)      Familiarize yourself with the Online Focus Group Interview Questions that were posed to the participants. (Page 2)

b)      Read the transcript of each participant’s responses and identify words that strike you as important. Mark the words in some fashion (highlight, circle, bold, underline).

c)       When you recognize words or phrases that appear frequently, make note of them.

d)      After reading all participants’ responses, review the words/phrases you marked or wrote down and identify a short list of useful codes.

e)      Collapse these codes into four or five categories or themes and name them.

f)       List the categories or themes and substantiate them with quotations from the online focus group participant transcripts.

1.       Present your results in a table formatted according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.

2.       Write an essay (500-750 words) that describes the process you used to code and develop themes from the participant transcripts. List your themes and define them for your reader.

·         Submit the table and the written essay as one document to the instructor by the end of Module 5.

Online Focus Group Interview Questions


  1. When you experienced a change initiative at work that you felt committed to, what did you do to demonstrate your commitment?

  2. When you experienced a change initiative at work that you were indifferent to, what did you do to demonstrate your indifference?

  3. When you experienced a change initiative at work that you were resistant to, what did you do to demonstrate your lack of support for the change?

  4. In general, what do you think organizations that are capable of implementing successful change do? (specific examples of actions would be great here)

  5. What kinds of things do organizations do that would lead you to think they are not ready or capable of implementing successful change? (specific examples of actions would be great here).

  6. Think of an organizational change that you have experienced. What advice would you give to organizations with regard to successful change management and unsuccessful change management?

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