MKT 421 Week 4 Marketing Plan Phase III Presentation

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MKT 421 Week 4 Marketing Plan: Phase III Presentation
Based on the product or service you select for your marketing plan, prepare a 10 minute/10 Slide presentation in which you answer the following questions:

  1. Describe the detailed attributes of your product or service

  2. Describe where your product and its competitors are in the product life cycle as well as the factors that will impact your product's movement through the product lifecycle. (Clue: you can't have a product enter a mature market unless it is high differentiated. And generally, a company and the market are at the same stage of the lifecycle unless the product is totally disruptive for the existing market).

  3. Describe how does the product life cycle impact the marketing of your selected product or service in terms of differentiation and pricing power?

  4. Identify the positioning and differentiation strategies for your product/service.

  5. Identify the appropriate pricing strategy that should be used for the product or service. (clue, if you are doing a store of some kind your menu is your price list)

  6. Be prepared to answer my and the classes questions (which should be used to refine the lessons learned paper)

  7. Also make sure to rotate presentation duties so that I can see each team member in action

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