MKT 431 week 4 Competitive Analysis Memo


Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
 Describe the results of your competitive analysis.
 Explain the characteristics of the market niche to which the product or service will be targeted.
 Provide your recommendation of brand characteristics that will support the total product’s value.
 Specify the overall value proposition of the total product
 Recommend unique product characteristics that will appeal to the targeted market niche.
Format your paper consistent with APA guidelines.
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