MKT 421 Week 5 Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets

MKT 421 Week 5 Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets

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 MKT 421 Week 5 Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets
 

Consider the following as you read:

 

 

 

How do the three unique and uncontrollable variables in a global environmental scan impact international and multicultural marketing strategies?
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