Company Selection and Overview (PLEASE USE APPLE as the Company).DOCX

Company Selection and Overview (PLEASE USE APPLE as the Company)

Note: Your assessments in this course will culminate into an integrated global marketing case study based on a company of your choice.

For this assessment, select a company and provide a written analysis of its marketing mix and the other requested elements below. As you complete this deliverable, look to not only apply solid thinking of supply chain fundamentals but also to how the supply chain can be ethically built within any existing regulatory constraints.

Write a paper in which you complete the following:

1. Select a company.

  • The company you select for analysis in this assessment will be the one you will use for the remainder of the assessments in the course as you build your integrated case study.

  • As you choose your company, carefully consider whether you will have access to enough credible information that will allow you to fully complete all the assessments in the course.

  • This initial step will serve to identify the company and provide helpful background and supporting information.

  • Be aware that information you provide and use should be credible company information. The use of blogs, hearsay, or related information is not appropriate for work in this course.


2. Analyze the company's marketing mix based on several of the following elements crucial to marketing management:


  • Product and branding strategies (appropriate service strategy if the company has a consumer orientation).

  • Pricing strategies.

  • Supply chain strategies.

  • Integrated marketing communications.

  • Promotional strategy.


3. For the company you have selected, analyze the following:


  • The company's presence in domestic and international markets.

  • The company's vision and execution of strategy that set its direction.

  • The company's plans for growing and servicing its customer base.


Additional Requirements


  • Written communication: Written communication should be free of errors that detract from the overall message.

  • APA formatting: Your paper should be formatted according to APA (6th edition) style and formatting.

  • Length: 1–2 typed and double-spaced pages.

  • Font and font size: Times New Roman, 12 point.

  • Research: Use a minimum of six credible sources; five or more should be from the Capella University Library, and one can be the Web site of the company you have selected. Refer to the Research Resources in the left navigation menu for help finding credible sources.

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