BUS 350 Week 3 - Discussion 2

As described in your text, many factors influence us during the process of buying, using, and disposing. These include mood, level of pressure we are feeling, and need for a given product. For this discussion, imagine you work for a local clothing retailer and have been asked to make recommendations for increasing sales. Using the concepts from Chapter 10 of your textbook, provide at least three specific recommendations: one to affect the consumer before purchase, one to affect the consumer during the purchasing process, and one to affect the consumer post-purchase. To improve the shopping experience, and explain how you believe your recommendations would improve the consumer’s experience both during purchase and post-purchase. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

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