Segmentation and Target Market Paper .DOCX

Segmentation and Target Market Paper 

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 


  • No more than 1500 words

  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

  • A positioning statement for the company with careful consideration of their brand and strategy

  • Paper is consistent with APA guidelines.

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