MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet

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 MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet
 

Complete the Instruments with Various Measurement Scales Worksheet.

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Instruments with Various Measurement Scales Worksheet

 

Describe in no more than 350 words a business situation of your choice where market research can influence decision making. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 
 

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

 

 

 

Nominal
 

 

Ordinal
 

 

Interval
 

 

Ratio
 

 

Unidimensional
 

 

Multidimensional
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Type of Measurement
Question
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Determine in 525 to 700 words the best sampling procedure.

 

 

 

 

 

 

 

 

 

 

 

 

 

 
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