BSCOM 324 Entire Course

BSCOM 324 Entire Course

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 BSCOM/324

COMMUNICATION RESEARCH

 

The Latest Version A+ Study Guide

 

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BSCOM 324 Entire Course Link

https://uopcourses.com/category/bscom-324/

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BSCOM 324 Week 1 Getting Started in Communication Research
 

Write a research question within an area of communication research in which you are interested in answering, i.e., relational conflict, media messages, organizational communication, etc.

Complete the following based on your research question:

 

 

 

Write a one-tailed hypothesis that relates two variables that you have an interest in exploring. You should use different variables.  Please see your textbook for additional support.
 

 

Write a two-tailed hypothesis that relates two variables. Be sure to use different variables. See the explanation and examples in the online classroom for help.
 

 

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 1 Ethical Considerations in Communication Research
 

Write a 700- to 1,050-word paper highlighting the ethical considerations necessary in communication research. Use one of the hypotheses (either the one-tailed or two-tailed) you developed this week and design a hypothetical study to test it. Be sure to address each of the following ethical implications that may occur as you design your study.

 

 

 

Will participation be confidential or anonymous? What would you prefer if you were a participant of this study? Why?
 

 

How might the wording of your questions asked by your study affect your research?
 

 

What deception might be required by your study, and on what basis might you justify this deception?
 

 

What are the potential risks for research participants for participating in your study?
 

 

Format your assignment according to appropriate course-level APA guidelines. Be sure to use proper APA format; see the provided sample APA paper in the online classroom.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 2 Emotion in Advertising, Part I
 

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Complete the Week 2 assignment, Emotion in Advertising, Part I.

Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.

Complete the following as a team:

 

 

 

Develop a research question and hypothesis to assess the effect of using emotion as a persuasive tool in advertising.
 

 

Clearly explain how you are able to answer this question through completing a content analysis of media advertising.
 

 

Define and locate advertising content to be analyzed in a content analysis.
 

 

Provide images or links to the “universe” of content. (Minimum: Five online advertising content per team member).
 

 

Collaborate as a team and complete a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing your team’s findings on emotional appeals in advertising.

Submit your presentation with the following information:

 

 

 

Research question and hypothesis
 

 

Definition of the content to be analyzed
 

 

Sample of the universe of content (at least one advertisement from each person’s sampling)
 

 

Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 2 Survey Development
 

Complete the following for this assignment:

 

 

 

Create a free account with Survey Monkey.
 

 

Using Survey Monkey and one of the research questions you developed in Week 1, develop a survey with 10 Likert-based questions that will address your research question. Be sure they are Likert-based questions.
 

 

Submit the link to your survey and your research question to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 3 Emotion in Advertising, Part II
 

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5. Based upon the hypothesis and sampling your group developed in Week 2, collaborate as a team and complete the following:

 

 

 

 

Createa table showing your selected units. Count occurrences of the coded units and report the frequencies and show your counts. Do not forget to also report the frequencies in the Week 5 presentation.
 

 

Writea 350- to 500-word paper addressing the following:
 

 

 

 

 

What units you selected for coding
 

 

How you developed your coding scheme
 

 

Assign each occurrence of a unit in the sample to a code in the coding scheme
 

 

Count occurrences of the coded units and report the frequencies and show your counts. You will report the frequencies in Week 5.
 

 

Format your assignment and all sources according to appropriate course-level APA guidelines. Keep both the table and paper within the same Word file.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 4 Measuring Validity In Ad Campaign Effectiveness
 

Write a 1,050- to 1,400-word paper that addresses Parts I and II of the assignment.

Part I

Conduct research in the University of Phoenix library to find two ad campaign evaluation reports, articles that assess the effectiveness of an ad campaign. The reports should evaluate two different ad campaigns. Ensure that each ad campaign is evaluated from both a qualitative and quantitative research perspective.

 

 

 

Assess the degree to which the reports you selected were from academic sources and the criteria you used to make that evaluation.
 

 

Reviewany data regarding the reliability and validity of effectiveness data present in each article’s reports.
 

 

Analyze the strengths and limitations of the research methods that were used in the reports to evaluate the effectiveness of each of the ad campaigns.
 

 

Part II

Select an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.

Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:

 

 

 

Assess how well the ad campaign will reach the targeted population and the level of anticipated response from the population to the ad campaign.
 

 

Analyze the strengths and weaknesses of the different types of measures that can be used to evaluate the effectiveness of the proposed ad campaign.
 

 

Indicatethe proposed research measures that you think would successfully determine the effectiveness of the ad campaign.
 

 

Describe your sample and sampling method, and justify your decision for selecting this sampling frame.
 

 

Explainthe sampling calculation method you chose and, based on this method, calculate the sample size you would need.
 

 

Explain the statistical methods you chose for analyzing data collected.
 

 

Explainhow you would assess the validity and reliability of your measures.
 

 

Evaluate the strengths and limitations of the evaluation research proposal.
 

 

Evaluate the degree to which the results from the ad campaign evaluation study can be generalized to the target population.
 

 

Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

BSCOM 324 Week 5 Emotion in Advertising Part III
 

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Finalize the Learning Team Paper and Presentation.

 

 

 

Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.
 

 

Write a 1,050- to 1,400-word paper by addressing the following: 

 

 

 

What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?
 

 

What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?
 

 

What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?
 

 

What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?
 

 

Where did your team members agree and disagree on coding and analysis, and why?
 

 

What final conclusions and implications would you draw about your content analysis findings?
 

 

What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?
 

 

 
 

 

Reference at least three peer-reviewed sources per team member in your research for this assignment.

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.

 

 

 

For Local Campus students, these are oral presentations accompanied by Microsoft®PowerPoint® presentations.
 

 

For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with notes.
 

 

Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 
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