MKT 421 Week 3 Perceptual Map Presentation

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MKT 421 Week 3 Perceptual Map


Review “perceptual mapping” located on the
Week 2 ERR page.

Review the example perceptual map in Exhibit
4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum
of 10 competitors from that same industry. Explain why you placed each
competitor on its particular spot on the map.

Use the MarketLine database in the University Library to
facilitate your research of the company.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations.
Include a summary slide at the beginning of your presentation.
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