MKT 498 Week 5 Marketing Communications Plan Executive Summary

MKT 498 Week 5 Marketing Communications Plan Executive Summary

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT 498 Week 5 Marketing Communications Plan Executive Summary
 

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4:

 

 

 

Product and Target Market Identification Paper
 

 

Competitive and Segmentation Analysis Presentation
 

 

Analysis of Marketing Communication Tools Paper
 

 

Step 1

Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.

Step 2

Write a 1-page Evaluation and include:

 

 

 

How the team will measure and evaluate the new IMC plan.
 

 

Develop evaluation tools to measure IMC plan effectiveness.
 

 

Combine Steps 1 and 2 into one cohesive document. (Note – this is to be no more than 2 pages total)

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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