Master's Class

Master's Class

Getting ahead in the interior design world today takes using every advantage
you can get, especially when your competition isn’t only other designers, but
your clients themselves. Now the valuable experience of attending one of Lloyd
Princeton’s live speaking engagements is available to you through his Master's Class. Benefit from Lloyd’s years of experience consulting one-on-one with hundreds, and speaking to thousands of interior designers just like you.

Recorded in front of an audience of designers, Lloyd's Master's Class features three of his signature presentations: "Marketing Interior Design," "Deciding What You Are Worth and Charging It!" and "Selling Clients What They Need, Not What They Ask For." Each has been broken down into succinct, easy to review chapters,
so they’ll always be at the ready to educate, motivate and inspire you, when
the time comes to:

• Target and market to your ideal prospective clients through enhanced
messaging and brand identity

• Improve your skills when interviewing, and being interviewed by potential
clients, and increase the attractiveness of your bids

• Adapt and apply various types of pricing and design fee options
to your projects, including hourly, cost plus, percentages and fixed fees

• Strategize for the best ways to adapt your design practice to succeed
in a marketplace flooded with “do-it-yourself” messages and images

• Position your brand, package your services and optimize your pricing
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