The complexity involved in many ways can be considered a positive complexity for any business that properly integrates e-auctions into their business structure. It adds more purchasing options and savings to consumers but it does add extra managing responsibility for supervision.
Aspects supervision can implement in managing this complexity are empirical and theoretical researches to better understand the behavior of consumers in online auctions. This research takes into account elements not previously relevant. These include endogenous entry, competing auctions and alternative selling mechanisms, diversity of the participants, and more complex options for auction rules.