In addition to the e-Business Plan template under the Data-Driven Web Analytics Plan….
In addition to the e-Business Plan template under the Data-Driven Web Analytics Plan section heading, add a Data-Driven Web Analytics Plan of 4–5 pages that includes the following for the case study organization:
- Create a business strategic goals statement (include at least 6 goals).
- Develop an action plan for achieving the strategic goals.
- Define the necessary benchmarks (including sales trends for the last 12 months).
- Define a time frame for achieving the strategic goals.
- Determine a budget to be allocated to achieving the strategic goals.
- Create a free Web site analytics account at Analytics, and install the tracking code on the free Web site that was created here:Web site.
- Create an analytics profile (including 4 conversion goals).
- Create 4 tracking URLs.
- Schedule 4 reports to be sent to your e-mail.
- Embed 4 screenshots of your analytics dashboard.
- Discuss how you will make comparisons between metrics.
All sources should be cited both in the text and in the references using APA format.
Name the document "yourname_EBUS310_IP3.doc."
You'll get 1 file (90.4KB)