ECO 365 Week 3 Current Market Conditions Competitive AnalysisFORD Motor Imagine you are part .DOCX

ECO 365 Week 3 Current Market Conditions Competitive AnalysisFORD Motor Imagine you are part

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitor in the product's market.

Select a potential competitive organization and a product in that organization.

Write a 1,400- to 1,750-word paper analyzing the current market conditions. Address the following topics:

·         A short history of the organization and a description of their product

·         Factors that affect demand, supply, and prices in the market in which the competitor organization operates

·         Define the market for your chosen product, including an analysis of its competitors, and customers.

·         Any issues or opportunities your organization faces that affect its competitiveness and long-term profitability with regards to your product: This may include but is not limited to the following elements:

o    Price elasticity of demand

o    Technological innovation

o    The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity

o    Cost structure

·         Factors affecting variable costs, including productivity and others that change the supply of and demand for labor

·         Factors affecting fixed costs

Make recommendations on how your organization can maximize their profit-making potential and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.

 
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