BUS 212 Week 1 Business Strategy (1)

BUS 212 Week 1 Business Strategy (1)

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 BUS 212 Week 1 Business Strategy (1)

Purpose of Assignment 

The purpose for this assignment is for the student to review a business strategy of a current business. Analyze how that strategy accounts for all the dimensions of the business and how the strategy addresses the five elements in the business environment.

Assignment Steps 

Choose a current US based business (this business will be used again in future week’s assignments). 

Complete the Business Strategy Worksheet using 175-word responses for each of the questions.

Cite at least two references, at least one of which must come from the University Library. 

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

Business Strategy Worksheet


Provide a 175-word response for each of the following using the business you have chosen. Include references where appropriate.





Discuss the the five elements of the business environment and how they impact the business you have chosen.






Review the four classes of consumer goods. Which one is used by the business you have chosen? Explain why.






Explain how brand equity and loyalty affect the business you have chosen?






Discuss break-even analysis and how it may differ if your business was a nonprofit.


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