MKT 431 Week 2 Unique Selling Position Worksheet

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MKT 431 Week 2 Unique Selling Position Worksheet
 

Complete the Unique Selling Position Worksheet.

Click the Assignment Files tab to submit your assignment.

Unique Selling Position Worksheet

 

Review the information in Fig. 6.2 on pages 133-135 in the Preparing Effective Business Plans text. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

 

 

 

Buyer Information
 

 

 

Discuss in 350 to 700 words total, the buyer behavior information presented in the section:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Motivation
 
Income Level
 
Lifestyle
 
Environment
 
Programs and Facilities
 
 

 

 

 

 

 

Selling Position
 

 

 

Address in 3-5 sentences what makes this a unique selling position for the organization.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 

 

Business Analysis
 

 

Explain in no more than 350 words why Prime Adult Fitness has a good business idea. Base this on the buyer information presented, as well as an analysis and application of course topics.

 
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