MKT 431 Week 1 Business Opportunity Worksheet

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MKT 431 Week 1 Business Opportunity Worksheet
Complete the Business Opportunity Worksheet.

Click the Assignment Files tab to submit your assignment.

Business Opportunity Worksheet


Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).


1.     Market Trends


Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:


Adds value to a customer or end user

Solves a significant problem or satisfies a significant want/need


Money-making characteristics


2.     Four Capital Factors


Review the four capital factors.  Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.

Capital Factor
Example of Capital Factor
How does your business idea fit?
Human Capital

Skills, knowledge, and abilities you’ve developed throughout your career
Sociological Capital
Networks and support groups

Psychological Capital
Attitudes, values, opinions, and beliefs

Financial Capital
Financial, accounting, data analysis, and quantitative factors


3.     Research Sources

       Include at least three research sources on market trends to support your opportunity.



Research Source APA Citation

Explain how it relates to or supports your business opportunity.
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