MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing

MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing

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 MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing
 

Consider the following as you read:

 

 

 

What six elements are required for communication to occur?
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