MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains

MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains

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https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains
 

Consider the following as you read:

 

 

 

What are the pros and cons of direct and indirect marketing channels?
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