RES 351 Week 3 Creating a Measurement Instrument

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RES 351 Week 3 Creating a Measurement Instrument

Tasty Restaurant has
hired Premium Research to obtain information regarding patrons' dining experience.
The main areas of interest include the following: satisfaction with the food,
interaction with the employees, ambience of the restaurant, and reasons for
dining at the restaurant.

  1. Develop 10
    to 12 questions
     with appropriate scales to address areas Tasty
    Restaurant has suggested. Use at least 2, no more than 3, different
    scales including:

a)      A graphic rating scale.

b)      A multiple rating list.

c)      Likert-type scale

d)      Semantic differential

e)      Forced ranking scale

f)       Semantic
differential scale

g)      Comparison

h)      Category scales.

   Your textbook explains each of these

2. Explain why you picked and would recommend the scales
you used?

3. Use the areas of interest as subheadings for your questionnaire

  • Use APA
    format for your references

  • Click the
    Assignment Files tab to submit your Assignment.

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