Amy Hemphill ECO 550 Chapter 9 & 10 CYU

The second force, which is the “Threat of Entry”, since Nickelodeon and MTV already have their established market, it would be difficult for another competitor to come in and offer similar services since the Nickelodeon and MTV brand names are already known to their customers.  As far as NBC and ABC go, there are so many different news channels, like WGNO, WWL, FOX, that people have a wide choice to choose from and they don’t always stay loyal to one channel, especially if a favorite newscaster leaves, usually they lose a watcher.  It is also easy for other competitors to become leaders based on how they present their news each day and what breaking news they bring their customers.
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