MKT 421 Entire Course

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MKT 421 Entire Course Link
https://uopcourses.com/category/mkt-421/
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MKT 421 Week 1 Favorite Brand Paper

Instructions

Write a 700- to 1,050-word paper in which you identify your
favorite brand and explain why it is your favorite. In the paper you should do
the following:

§  Identify
a brand about which you are passionate.

§  Explain a
minimum of three reasons why you are passionate about this brand.

§  Respond
to the following questions:

§  Is the
company successful in building loyal customer relationships across different
groups?

§  Why or
why not?

§  Identify
at least two other competitors in the same industry, and explain why you prefer
your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.

 

 

MKT 421 Week 2 Marketing
Mix Presentation

Instructions

Select a company currently experiencing marketing changes.

Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that
company’s marketing mix:

§  Each of
the four P’s should be addressed on its own slide.

§  The final
slide should analyze the changes this company is experiencing and the driving
forces behind the changes.

§  Use the Wall
Street Journal
 articles in the University Library to
facilitate your research of the company.  To do so, access the University
Library, go to Find Publication, type in Wall Street Journal and then company
you are researching.

 

 

MKT 421 Week 2 Personal
Branding Plan Paper

Instructions

Write a 700- to 1050-word paper that does the
following:

§  Summarizes
your background and what makes you unique in a 1-paragraph elevator pitch

§  Identifies
3 to 4 companies you want to work for, and an explanation as to why

§  Identifies
the best methods for contacting those companies and engaging those who might
influence the hiring decision

Format your paper consistent with APA guidelines.

 

 

MKT 421 Week 3 Perceptual
Map Presentation

Instructions

Review “perceptual mapping” located on the
Week 2 ERR page.

Review the example perceptual map in Exhibit
4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum
of 10 competitors from that same industry. Explain why you placed each
competitor on its particular spot on the map.

Use the MarketLine database in the University Library to
facilitate your research of the company.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations.
Include a summary slide at the beginning of your presentation.

 

 

MKT 421 Week 3 Strategy
and Positioning Paper

Instructions

Use the new product or service that will be launched by either an
existing organization or one you will create. This product or service was
selected in Week 2 and instructor approval should have been obtained prior to
Week 3.  You will use this product or service for this assignment and
those in future weeks.

Write a 2,800- to 3,500-word paper that includes the following:

§  An
overview of the organization

§  A
description of the product or service

§  A SWOT
analysis of the organization and offering

§  A
competitive analysis of the organization and offering using Porter’s five competitive
forces model

§  The
criteria you will use to segment your market and select your target market
including geographic, demographic, psychographic, and behavioral factors

§  A
description of your target market

§  Needs
that cause your target market to buy including emotional and logical drivers

§  A written
positioning statement that identifies:

§  Your
target market

§  The needs
that drive purchase

§  Your
organization’s industry category

§  How your
organization solves the target’s needs

§  Your
organization’s competition

§  What
makes your organization different from its competition

Include sources of secondary research that
support your analysis.

Format your paper consistent with APA guidelines.

 

 

MKT 421 Week 4 Blue Ocean
Strategy Paper

Instructions

Write a 700- to 1,050-word paper that describes the importance
of blue ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:

§  A
description of blue ocean strategy and its importance

§  A product
or service that might be considered a blue ocean move and why

§  An
alternative red ocean move for the same product or service along with the pros
and cons of that strategy

Format your paper consistent with APA guidelines.

 

 

MKT 421 Week 4 Product,
Pricing, and Channels Paper

Instructions

Use the product and organization you
identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100- word paper that includes:

§  A
detailed description of the features of your product or service including how
it solves the needs of your target market

§  A
description of how your marketing efforts will change with each phase in the
product life cycle

§  The
packaging you will use for your product or service and how it will add value

§  The
appropriate pricing strategy for your product or service and the price you will
set at launch

§  The
channels of distribution you will use to sell your product along with a
description of how each channel partner will add value

Format your paper consistent with APA guidelines.

 

 

MKT 421 Week 5 Final
Marketing Plan and Presentation

Instructions

Combine your Strategy and Positioning and
Product, Pricing, and Channels papers along with your promotional strategy into
a single Marketing Plan.

 Write a
5,950- to 7,000-word paper that integrates your previous Learning Team
assignments into a final Marketing Plan. In addition to your previous papers,
include the following:

§  Your
promotional strategy for your product or service, including how you may use the
following:

§  Advertising

§  Public
relations

§  Digital
marketing

§  Sales
promotion

§  Direct
marketing

§  Event
marketing

§  Outdoor

§  The
effect professional selling may have on your offering

§  An
initial budget for your plan

§  The
methods you use will measure the success of your plan

§  Any
ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a
15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan.

Format your paper and presentation consistent with APA
guidelines.
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