MKT 498 Entire Course

MKT 498 Entire Course Link

https://uopcourses.com/category/mkt-498/
MKT/498

 INTEGRATED MARKETING STRATEGY

 

The Latest Version A+ Study Guide

 

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MKT 498 Entire Course Link

https://uopcourses.com/category/mkt-498/

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MKT 498 Week 1 Purpose and Value of Integrated Marketing
Investigate a company and determine if it has an integrated marketing campaign for a product or service they sell. You can use the Company Directories and Financials database in the University Library for some information, as well as personal Internet research.

Access the University of Phoenix Library.  The Company Directories and Financials database is under Library Resources.

Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.

Address the following:

If the company has an integrated marketing plan, what specific marketing communication elements can you identify? What value does the plan add?
If the company does not have an integrated marketing plan, how might it benefit from having one?
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 2 Competitive Advantage and Objectives Analysis
Write a 1,050- to 1,400-word paper in which you describe the different types of analysis used by marketers to determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following:

Identify the advantages and disadvantages.
Describe a situation when the analysis could be used.
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 2 Product and Market Identification
Prepare for the Integrated Marketing Communications (IMC) Plan Paper and Presentation, due in Week 5, by addressing the following: 

Discuss the product or service you selected in your Purpose and Value of Integrated Marketing Paper.
Select a product or service to use in your upcoming team assignments based on the different products or services your team members wrote about in the Purpose and Value of Integrated Marketing Paper. 
Write a paper of no more than 1,050 words in which you identify the product or service, and discuss potential target markets, the competitive advantage for the product, and the existing marketing for the product.  

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 3 Integrated Marketing Communication: Target Market
Select the product or service from the Product and Market Identification Paper in Week 2.

Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service.

Identify the ideal target market for your Learning Team's selected product or service. Include the following:

Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. 
Estimate the size of the market and estimated penetration percentage. 
Create an initial marking positioning statement based on your current research. 
Provide justification for your answers.
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 3 Integrated Marketing Communication: Competitive Advantage
Select the product or service from the Product and Market Identification Paper in Week 2.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation that shows a competitive advantage analysis in which you do the following:

Identify the key attributes of the selected product or service, such as rational or emotional attributes like color, style, or status. 
Determine the unique competitive advantage of the product or service in relationship to the competition. 
Create the positioning statement you will use that guides the messaging you will deliver to your target consumer. Provide rationale for your decision.
Include charts or graphs, and your interpretation of the findings.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 4 Integrated Marketing Communication: Positioning Strategies
Write a 1,050-word paper in which you complete the following.

Choose two companies you may have an interest in working for, or whose products you are loyal to.

Discuss how the companies use integrated marketing communications to deliver their positioning strategies.  

What are the company's products or services?
What is each company's competitive advantage and positioning strategy?
What marketing communication tools does each company use?
How effective are these tools at helping the companies achieve their positioning strategy?  
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 4 Marketing Communications
Write a 2,450- to 3,500-word paper in which you discuss at least five marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product or service your team selected in Week 2.

Include the following:

Evaluate the strengths and weaknesses of each communication tool. 
Justify your choices based on the target market, the competition, and your desired positioning.  
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 498 Week 5 Integrated Marketing Communications (IMC) Plan
Refer to the University of Phoenix Material: Integrated Marketing Communications (IMC) Plan.

Click the Assignment Files tab to submit your assignment.

Integrated Marketing Communications (IMC) Plan

 

Prepare a 4,200- to 5,600-word IMC plan based on the product or service selected in the Learning Team Product and Market Identification Paper in Week 2. Determine the optimal combination of marketing tools based on market conditions and a selected target market. Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the IMC campaign for your product or service in addition to the following:



· Executive summary: Include a one-page summary of the plan.

· Opportunity analysis: Include charts, graphs, diagrams, and summaries.



o     Competitive analysis

o     Opportunity analysis

o     Product life-cycle analysis

o     Customer analysis

o     Target market analysis

o     Market segmentation



· Market assessment and strategy



o     Branding

o     Positioning statement

o     Budget allocation



· IMC objectives



o     Objectives



· Branding

· Customer: end-user and intermediary such as the retailer



o     Tactical plan



· Branding



o     Objectives

o     Goals

o     Plans

o     Budget allocation

o     Quantifiable and non-quantifiable tools



· Advertising



o     Objectives

o     Goals

o     Plan

o     Budget allocation

o     Media selection



· Sales



o     Objectives

o     Goals

o     Plan

o     Budget allocation



· PR



o     Objectives

o     Goals

o     Plan

o     Budget allocation

o     Activities



· Promotions

· Objectives

· Goals

· Plan

· Budget allocation

· Promotion tools

 

· Evaluation: What is your judgment for success?



Include any charts or graphs.

 
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