The Trust Factor
Resources• Discussion Participation Scoring Guide.Gaining the trust of customers is one of the key building blocks for establishing a successful marketing plan. When developing an IMC plan, marketing managers must develop a message that resonates with the market while also establishing the dependability to deliver against brand promises. Based on all the readings of this course, choose the three most important considerations to integrate into a media plan to build a sense consumer confidence. For instance, many companies choose to highlight their corporate values as a way to gain consumers' trust.
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