B6026 Module 4 Assignment 2 Executive Summary.DOCX

B6026 Module 4 Assignment 2 Executive Summary

Assignment 2: Executive Summary of M3: Assignment 2

The ability to present one s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer s point of view using the five stages of the buying decision process.

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

  • Include a statement of the problem or the topic of M3: Assignment 2.

  • Concisely evaluate the findings from your research.

  • Recapitulate any main conclusions or recommendations.


Develop a 5-7 slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.
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