Global Media Marketing Presentation- Toyota Motor Corporation.PPTX

Global Media Marketing Presentation- Toyota Motor Corporation

Please 10 slides and 7 references

Resources

Global Media Marketing Presentation Scoring Guide.
For this assignment, synthesize all of your recommendations from previous assignments into one integrated, global media marketing plan for the organization:

Toyota Motor Corporation

TTs170416_252019_32 E-Marketing, TTs020516_252019_42 Data Mining Techniques,TTs160516_252019_46 Alternative Media, TTs310516_252019_57 Ethics and Media


  • In 2–3 slides, synthesize recommendations from previous assignments.

  • In 1–3 slides, recommend ways the organization can revise its media strategies to better align to ethical standards (such as those related to their mission, vision, and regulations).

  • In 3–4 slides, recommend an integrated global media marketing plan. Include a few details of the organization's previous global marketing plan, if it existed, and how the recommended one differs. Justify your recommendations.

  • Include an analysis of issues that impact culturally competent marketing.

  • Recommend ways to measure the effectiveness of this new, integrated, and global media marketing plan, in regard to ethical communications strategies.

  • Recommend revised or alternative ethical standards for the industry.

  • Upload the presentation to the discussion board by Wednesdayso that your peers have time to review it and give feedback.


Written Requirements


  • Written communication: Writing is free of errors that detract from the overall message.

  • APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.

  • Number of resources: Minimum of 3–5 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).


Hutton, G., & Fosdick, M. (2011). The Globalization of Social Media. Journal Of Advertising Research, 51(4), 564-570. doi:10.2501/JAR -51-4-564-570

Toyota motor corporation (7203) - alternative energy - deals and alliances profile. (2015). London: Global Data Ltd.


  • PPT length: 5–10 slides.

  • Font and font size: Times New Roman, 12 point.

  • Suggest areas of further research on this topic.

  • Abstract, Introduction, Headings, and Conclusion


 
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