HCS 490 Week 4 Communication Strategy

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HCS 490 Week 4 Communication Strategy
You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:

  • Health Spa launching a new weight loss treatment

  • Insurance company launching new medical product for the exchange

  • Hospital system launching new diabetes program

  • Medical device manufacturer launching new metal alloy prosthesis

  • Select your own company and product with approval from your instructor


Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include:

  • Differentiate between the types of communication that could be used when marketing to different generations.

  • Describe how you will use an integrated campaign to reach your target audience.

  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.


Format your paper according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Click the Assignment Files tab to submit your assignment.
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