Working With the Media

Working With the Media

For this assignment, you will need to read “Working With the Media” from the textbook (Denhardt, Denhardt, & Aristigueta, 2013, pp. 439-443) and provide a mock media relations plan for the following scenarios: 

 A flood that has covered more than 40% of a major city  Implementation of a new law that 65% of the public dislikes 

Your mock media relations plans should consist of: 

 Definition of goals and objectives  Source of contact for the media  How you plan to handle the situation 

Your responses should be at least 600 words in length. Format your response using APA style. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Discuss the main views of the “new public service.” How do they differ from traditional models? 

Your response should be at least 75 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Refer to the Table of Contents for Managing Human Behavior in the textbook, as well as research from your own external sources, and provide brief themes for each chapter covered in the course. Analyze the major topics of Chapters 5-10, and decide which subject matter could be enhanced in content. Provide rationale and support for your decision, and then reassemble the chapter topics in a table to reflect your suggestions. Please do not simply cite what is in the textbook, but go beyond the textbook content and do an expanded research into content that justifies and highlights the elements discussed. 

There should be three major categories within this essay: 




Introduction

Analysis and presentation of content to support your rationale

Table with suggestions

Summary based on the main takeaway elements of your essay


Your response should be at least 800 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 

 
Powered by