MGMT 600 Business Planning Seminar - DeVry (Entire Course Week 1 - 8)

Week, TCOs, and Topics
Readings and Class Preparation
Activities and Assignments
Week 1

TCOs A, B, C

The Beginning
Chapter 1: Starting the Process



Chapter 2: Getting Your Plan Started



Chapter 22: Time-Saving Tips
Assignment:

Select teams
Team charter (includes Business Plan topic) due
Week 2

TCO C

The Problem and Answer
Chapter 2: Getting Your Plan Started



Chapter 3: Making Your Plan Compelling



Chapter 5: Company Description
Assignment:

Research of the week: The Problem & Answer
Create mission, vision, and values statement
Individual assignment due
Week 3

TCO C

Industry Analysis
Chapter 6: Industry Analysis & Trends



Chapter 8: The Competition



Chapter 9: Strategic Position & Risk Assessment
Assignment:

Research of the Week: The Marketing Plan
Industry Analysis due
Week 4

TCOs B, F

The Marketing Plan
Chapter 7: Target Market



Chapter 10: Marketing Plan & Sales Strategy



Chapter 14: Social Responsibility & Sustainability
Assignment:

Research of the week: the Operations Plan
Marketing Plan due
Week 5

TCOs E, G, J

The Operations Plan


Chapter 11: Operations



Chapter 12: Technology Plan



Chapter 13: Management & Organization 
Assignment:

Research of the Week: the Financial Plan
Operations Plan due
Week 6

TCOs H, I, J

The Financial Plan
Chapter 16: The Financials



Chapter 19: Looking for Money
Polish work completed to date 
Financial Plan due
Week 7

TCOs A, D

The Pitch
Chapter 4: The Executive Summary



Chapter 15: Development, Milestones & Exit Plan



Chapter 17: The Plan's Appendix



Chapter 18: Preparing, Presenting & Sending Out Your Plan
Assignment:

Create exit strategies for Business Plan
Prepare and practice Presentation
Create Executive Summary
Week 8

All TCOs/Topics

The Finish
None
Assignment:

Present the Business Plan
Final Business Plan due 
Submit Peer Review 
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