MKT 438 Entire Course

MKT 438 Entire Course

Entire Course Link

https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 MKT/438

PUBLIC RELATIONS

 

The Latest Version A+ Study Guide

 

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MKT 438 Entire Course Link

https://uopcourses.com/category/mkt-438/

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MKT 438 Week 1 The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

 

 

 

The multiple definitions of Public Relations.
 

 

The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)? 

 

 

 

How are they similar and how are they different?
 

 

How might PR be more important during a crisis situation for an organization?
 

 

 
 

 

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 2 Learning Team Charter

Overview

In this course, your team will work together to complete a few assignments. This chartering assignment is designed to help you apply your project management skills to understand the scope of your project, then break the project into goals, tasks, responsibilities, resources, and milestones. The assignment also asks you to discuss and answer some questions that will lay the foundation for developing your project.

Beyond the Standard Charter

You will notice that this chartering process goes beyond your standard University of Phoenix Charter by helping your team create a project plan for team success by providing you with opportunities to define your deliverables, recognize the connections between the deliverables and other classroom activities, determine your timelines and milestones, identify each team member’s expected contribution, and answer questions that lay the foundation for building your projects.

Putting “I” in “Team”

Important to note is the section for defining learning team expectations related to participation, collaboration, communication, team contributions, assignment deadlines, and other considerations. Please take the time to discuss and document how your team will address each area and any challenges that may arise.  It is important to understand that we are “Putting ‘I’ in ‘Team'”. In short, we will recognize and reward individuals according to their contributions to team output, not according to their team membership. This means that individual grades may be different from the team grade depending on each individual’s contribution to each team deliverable.

Completing this Assignment

To complete this assignment, do the following:

Review the Charter and Project plan.

Review the weekly Learning Team deliverables.

Complete the provided Learning Team Charter and Project Plan, including the following: team member contact information, project by week, learning team expectations, team discussion questions.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 2 Internal Public Relations

Resource: The Practice of Public Relations, Ch. 11

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

Answer the three questions at the end of the chapter located on page 243.

Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 700- to 1,050-word paper that includes the following:

 

 

 

A description of the product or service for which you will be developing a promotional campaign
 

 

The intended audience(s) for the product or service.
 

 

Characteristics that make your product/service unique.
 

 

Ideas about how to showcase the best qualities of your product/service to your intended audience.
 

 

Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s).
 

 

Promotional opportunities for this product/service within your client’s company.
 

 

Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach.
 

 

Two or three clearly stated objectives/goals for your campaign.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

 

 

 

Why did you select this organization?
 

 

Why do you think this organization is socially responsible and/or interested in sustainability?
 

 

How does the organization actively demonstrate these principles?
 

 

What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?
 

 

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

Include two references with your paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

Last week’s assignment dealt with strategic approaches in public relations.  This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

Select up to six PR tools you will use to promote your client’s product or service.

Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign.  Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine.  For owned media, you might create a blog, Facebook page, etc.  For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.”  Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.

Explain your rationale for each selection.

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17

Select one of the following case studies to read and do research on from The Practice of Public Relations:

 

 

 

Race Relations with that Soy Latte? (page 59)
 

 

Uber Success Brings PR Problems (page 102)
 

 

Ethical Hammer Falls on Daddy Huxtable (page 124)
 

 

Up Your Bucket for a Wonderful Cause (page 287)
 

 

The Rise and Fall of Queen Martha (page 371)
 

 

Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.

 

 

 

What went well regarding the PR response to the situation?
 

 

What might you have recommended to improve the response?
 

 

Cite PR concepts from your text, ERRs, or other sources to support the points you are making.
 

 

Include two references with your paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

MKT 438 Week 5 Role and Impact of Social Media in PR

Resource: The Practice of Public Relations, Ch. 10

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Use two outside references to support your points.

Format your paper consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.

 

 
 

 
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