BSCOM 384 Week 4 Direct Marketing

BSCOM 384 Week 4 Direct Marketing

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 BSCOM 384 Week 4 Direct Marketing

You now have the opportunity to submit the work you have been discussing with your team regarding direct marketing.

Refer to the University of Phoenix Material: Direct Marketing for the instructions for this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Learning Team Assignment: Direct Marketing


Consider the different types of direct marketing:





Mail order, such as catalogs or direct mail


Telemarketing and direct-response advertising, including infomercials and home-shopping networks


M-commerce, which is marketing directed at mobile communication devices, such as cell phones


Digital marketing/social media, such as email, Twitter, and Facebook



Review the direct-marketing examples you have been collecting since Week 1.


Design a form of direct marketing for the retailer you selected in Week 3.


Answer the following questions in 700 to 1,050 words:





With which types of the direct marketing you collected were you already familiar? Which types were new to you?


Which forms of direct marketing captured your attention? Why?


Which forms of direct marketing did not capture your attention? Why?


What was the price of the product, and do you think the direct marketing selected was the best choice?


How responsive are you to direct-marketing strategies? Why?


What are the advantages and disadvantages of direct marketing? What factors influenced the direct marketing you designed for your favorite retailer?


Briefly list what strategic elements in brand building need to be considered in addition to direct marketing.


Alternate Assignment Option: Instead of the paper described above, your team can choose to develop an 8- to 16-slide PowerPoint® presentation covering the same material. Use speaker notes as a way to indicate what is spoken and to expand on the slide content your team creates. Notes should be notes, not a full script.

Submit your assignment to the Assignment Files tab.
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