Blue Ocean sustainable competitive advantage...

Blue Ocean sustainable competitive advantage...

Sustaining Competitive Advantage


Creating and sustaining competitive advantage is critical to organization sustainability. Drawing upon current literature, and personal knowledge, you will write a paper that discusses methods organizations employ to create and sustain competitive advantage.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• use APA style for their writing assignments.

•This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.


Write a paper of 1,600-1,750 words in which you discuss why Blue Ocean organizations successfully create sustainable competitive advantage when other organizations fail. In your paper, include the following:

1.A description of the duality of challenges and opportunities.

2.A discussion of how organizations leverage opportunities for innovation.

3. A discussion of the values and ethics Blue Ocean organizations consider and harness to create sustainable competitive advantage.
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