Internal Forces Paper Demonstrate how an organization’s internal environmental forces, such as...

INTERNAL FORCES PAPER

Demonstrate how an organization’s internal environmental forces, such as an organization’s values, mission, organizational culture, and goals are important to the organization’s marketing plan.

Instructions

An organization’s internal environment can have a significant impact on the organization’s marketing plan. Your text identifies an organization’s values, its mission, the organizational culture, and the organization’s goals as factors that often have a significant impact on an organization’s marketing plan. If the organization is going to design and implement a successful marketing plan, it must be in line with its internal values as mentioned above.
Write a 3-4 page paper explaining how an organization’s internal environmental forces, such as an organization’s values, mission, organizational culture, and goals are important to the organization’s marketing plan. Utilize real or hypothetical examples showing how these forces might influence the organization’s marketing plan. Ensure the following points are addressed.


  • Organizational Values

  • Organizational Mission

  • Organizational Culture

  • Organizational Goals


Appropriate depth and support are expected for each category.
Ensure that you use the Paper Writing rubric to guide your efforts and apply the required formatting style.
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