HUM 186 Week 5 Effects of Advertising Presentation

HUM 186 Entire Course Link

HUM 186 Week 5 Effects of Advertising

Resources: Week 5 readings and videos

Choose a product or service from these

  • Fast food

  • Class of
    consumer product

  • Personal

  • Automobile

Research the Internet to analyze how that
product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation
in which you investigate the role of advertising in a culture of consumerism. Be
sure to discuss the following:

  • Who
    determines ethical standards for advertising?

  • In what ways
    has advertising affected American culture?

  • What are the
    key persuasive techniques used in consumer advertising? Illustrate with
    specific examples, explaining how each technique works.

  • Discuss some
    of the critical issues that may arise from the following areas:

    • Children and advertising

    • Advertising in schools

    • Health and advertising

    • Political advertising

  • Find one
    example of a commercial that strikes you as particularly creative and

    • What are the elements that are unusual?

    • What is the target group of the commercial?

    • How does the commercial appeal to consumers?

    • Why do you believe this commercial to be effective
      in brand name recognition?

    • How are ethical standards met (or pushed to their

Illustrate your findings with specific examples.
List any references on the last slide.

Format consistent with APA
formatting guidelines.

Click the Assignment Files tab
to submit your assignment.



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