Media Plan - Toyota Motor Corporation.DOCX

Media Plan - Toyota Motor Corporation

Media Plan

Resources

o    Media Plan Scoring Guide.

Research and evaluate preferred Toyota Motor Corporation the organization's alternative media, then develop a revised media plan for alternative media. Your charge is to make the organization's media plan better than it is (based on the current literature).

Step 1: Research the literature:

o    Analyze current theories and marketing literature for effective branding and imaging strategies.

o    Cite 7–8 articles.

Step 2: Develop an alternative media plan outline that includes the following:

o    Identify the organization's objective and mission statement.

o    Overall goals of the plan.

o    Audience identification and target audience (primary and secondary).

o    Recommend key messages.

o    Recommend specific components for an alternative or revised technology strategy.

o    Recommend specific alternative or revised communication tools.

o    Discuss specific alternative media plan components appropriate for this organization.

o    Identify specific components of a plan to be measured for effectiveness, related to creating an ethical communications strategy. Then, recommend an alternative or revised evaluation strategy.

Written Requirements

o    Written communication: Writing is free of errors that detract from the overall message.

o    APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.

o    Number of resources: Minimum of 5–7 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).

o    Page length: 5–7 pages

o    Font and font size: Times New Roman, 12 point.

·         Suggest areas of further research on this topic.
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