MKT 431 Entire Course

Entire Course Download Link

https://uopcourses.com/category/mkt-431/

 

 MKT/431

SMALL BUSINESS MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 431 Entire Course Link

https://uopcourses.com/category/mkt-431/

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MKT 431 Week 1 Business Opportunity Worksheet
 

Complete the Business Opportunity Worksheet.

Click the Assignment Files tab to submit your assignment.

Business Opportunity Worksheet

 

Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

 

 

 

Market Trends
 

 

 

Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Adds value to a customer or end user
  

 
Solves a significant problem or satisfies a significant want/need
  

 

 
Money-making characteristics
  

 
 

 

 

 

 

Four Capital Factors
 

 

 

Review the four capital factors.  Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Capital Factor
Example of Capital Factor
How does your business idea fit?
Human Capital 

 
Skills, knowledge, and abilities you’ve developed throughout your career
 
Sociological Capital
Networks and support groups
  

 
Psychological Capital
Attitudes, values, opinions, and beliefs
  

 
Financial Capital
Financial, accounting, data analysis, and quantitative factors
  

 
 

 

 

 

 

Research Sources
 

 

       Include at least three research sources on market trends to support your opportunity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                     

Research Source APA Citation
  

Explain how it relates to or supports your business opportunity.
 
 
 

 

 
 

 

 

MKT 431 Week 1 LivePlan: Opportunity
 

In this assignment, you will complete portions of the “Opportunity” chapter of your business plan.  Remember that you will be completing your business plan over the next two courses; so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan.

Login to your LivePlan account.

Select the Plan tab within LivePlan, and then select the “Opportunity” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.

Complete both parts of the “Problem & Solution” section: Problem Worth Solving and Our Solution.

Complete the “Target Market” section: Market Size & Segments.

Select the “Executive Summary” chapter on the left-hand side menu.

Update the Problem, Solution, and Market parts of the “Opportunity” section using additional information from the “Problem & Solution” and “Target Market” sections you just completed.

Click the “Download & Print” option at the top of the page.

Select the “Download as Doc” option and save a copy of your business plan.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 431 Week 2 Unique Selling Position Worksheet
 

Complete the Unique Selling Position Worksheet.

Click the Assignment Files tab to submit your assignment.

Unique Selling Position Worksheet

 

Review the information in Fig. 6.2 on pages 133-135 in the Preparing Effective Business Plans text. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

 

 

 

Buyer Information
 

 

 

Discuss in 350 to 700 words total, the buyer behavior information presented in the section:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Motivation
 
Income Level
 
Lifestyle
 
Environment
 
Programs and Facilities
 
 

 

 

 

 

 

Selling Position
 

 

 

Address in 3-5 sentences what makes this a unique selling position for the organization.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 

 

Business Analysis
 

 

Explain in no more than 350 words why Prime Adult Fitness has a good business idea. Base this on the buyer information presented, as well as an analysis and application of course topics.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 
 

 

 
 

 

 

MKT 431 Week 2 Ethics and Product Consumption Paper
 

Resources: University Library, Internet

Go to the World’s Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.

Write a 350- to 700-word paper in which you complete the following:

 

 

 

Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) –honesty, responsibility, caring, respect, fairness, and citizenship.
 

 

Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
 

 

Use at least two research sources for this paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 431 Week 3 LivePlan: Competition
 

In this assignment, you will complete portions of the “Opportunity” section of your business plan.  Remember that you will be completing your business plan over the next two courses; so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan.

Login to your LivePlan account.

Select the Plan tab within LivePlan, and then select the “Opportunity” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.

Complete both parts of the “Competition” section: Current Alternatives and Our Advantages.

Select the “Executive Summary” chapter on the left-hand side menu.

Update the Competition and Why Us? parts of the “Opportunity” section using additional information from the “Competition” section you just completed.

Click the “Download & Print” option at the top of the page.

Select the “Download as Doc” option and save a copy of your business plan.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 431 Week 4 Pricing Strategy Case Assignment
 

Complete the Pricing Strategy Case Assignment Worksheet.

Click on the Assignment Files tab to submit your assignment.

Pricing Strategy Case Assignment

 

Review the “What’s the Right Price” case on pages 382-383 in the Essentials of Entrepreneurship and Small Business Management text. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

 

 

 

 

Product Pricing and Company Image
 

 

 

Explain in 3-5 sentences, why so many entrepreneurs underprice their goods and services, especially when they first get into business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Discuss in 3-5 sentences, the connection between the prices a company establishes for its goods and services, and the image it creates for the company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 
 

 

 

 

 

Hilburn’s Pricing Strategy
 

 

 

Describe the advantages and risks associated with J. Hilburn’s pricing strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What advantages does J. Hilburn’s pricing strategy create for the company?
What risks are associated with the company’s low-price strategy?
 
 
 

 

 

 

 

Pricing Advice
 

 

 

Visit the website for J. Hilburn. In 3-5 sentences, what advice on pricing can you offer Hil Davis? 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

      Discuss in 3-5 sentences how Davis should implement your pricing suggestions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 
 

 

 

 

 

Brick-and-Mortar Comparison
 

 

 

How might your pricing change if you were a brick-and-mortar retailer versus an online retailer?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

      

Type of Retailer

 

 
  

Pricing
  

 

Brick-and-Mortar
 
  

 

Online
  

 
 

 

 
 

 

 

MKT 431 Week 4 LivePlan: Execution
 

In this assignment, you will complete portions of the “Execution” chapter of your business plan.  Remember that you will be completing your business plan over the next two courses; so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan.

Login to your LivePlan account.

Select the Plan tab within LivePlan, and then select the “Execution” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.

Complete both parts of the “Marketing & Sales” section: Marketing Plan and Sales Plan.

Complete all three parts of the “Operations” section: Locations & Facilities, Technology, and Equipment & Tools.

Click the “Download & Print” option at the top of the page.

Select the “Download as Doc” option and save a copy of your business plan.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 431 Week 5 Social Media and Small Business Paper
 

Review the “Entrepreneurial Profile: Mehdi Farsi, Reza Farsi and Eric Ferguson: State Bicycle” on page 330 of the Essentials of Entrepreneurship and Small Business Managementtext.

Write a 350- to 700-word paper that discusses how this small business has used social media to develop their relationship marketing.

Address any other ways you think this company could reach their target market using social media.

Include a proper analysis and application of the course topics.

Format your paper consistent with APA guidelines.

Click on the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 431 Week 5 LivePlan: Milestones and Metrics
 

In this assignment, you will complete portions of the “Execution” section of your business plan.  Remember that you will be completing your business plan over the next two courses; so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan.

Login to your LivePlan account.

Select the Plan tab within LivePlan, and then select the “Execution” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.

Complete the Key Metrics part of the “Milestones & Metrics” section.

Select the Benchmarks tab within LivePlan, and then select the green “Get Started” button at the bottom of the page.

Complete your Industry Benchmarks by searching and selecting your industry, geographic region, and company size.

Select the Schedule tab within LivePlan, and then select the green “Get Started” button at the bottom of the page.

Add your milestones to the Schedule. Once complete, go back to the “Execution” chapter and review the Milestones Table in the “Milestones & Metrics” section. Edit your milestones as needed by going back to the Schedule tab.

Click the “Download & Print” option at the top of the page.

Select the “Download as Doc” option and save a copy of your business plan.

Click the Assignment Files tab to submit your assignment.

 

 
 

 
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